E-commerce SEO 2020
E-commerce SEO 2020: In this Blog I’m going to show you how to get more traffic to your e-commerce site using SEO 2020. Specifically you’re going to see the four most influential ranking factors that go into ranking your online store to the top of Google.
The place where marketers turn for higher rankings and more traffic. And if you want to learn how to quickly get more traffic and customers to your eCommerce site make sure to Read full Article.
A student of mine Darren de Matos recently decided to launch his first e-commerce site de camping and survival gear store. Top-spec us calm like many e-commerce entrepreneurs darren was a new player in a super competitive industry.
Most people in his position would just create a bunch of product pages and hope. But Darren knew that E-Commerce SEO 2020 would make or break his site success so we focused on the four rocky factors.
That I’m about to show you and organic traffic to his most important product in category pages increased across the board sometimes as much as two hundred and fifty nine percent.
Now they’ve seen how well these four ranking factors work. It’s time for me to show you exactly what they are and how you can take advantage of them.
1. Domain Authority
Okay let’s kick things off with e-commerce SEO ranking factor number one domain Authority. Here’s the deal it’s no secret that the quantity and quality of the backlinks pointing to your site is Google’s top or a key factor.
And yes this also applies to e-commerce websites the question is how you can get someone to link to your site if it’s made up of a hundred percent product in category pages.
The short answer you can’t the fact is people want to link to sites that have valuable content without that. eCommerce SEO 2020 You’re going to have a hell of a time building white hat Backlinks. That’s the bad news the good news is that even eCommerce Website can publish awesome content.
When you do you’ll build up your site’s overall domain Authority which will help your product in category pages ranking Google. In fact eCommerce Giants like Amazon very rarely have links pointing directly to their product pages. Instead they rank based on their site wide link Authority.
For example when Darrin first launched top-spec us he created a high value roundup post called pistol shooting tips from 20 sharpshooters.
And because this post attracted quality Backlinks it increased his site’s domain Authority. Which boosted the rankings of one of his important category pages heavy-duty bags by 259%.
The bottom line use content marketing to increase your e-commerce websites overall domain Authority. That boost in domain Authority will increase the rankings of your product and category pages.
Read More: SEO Rank Google
2. Product Page Optimization
Next up we have a ranking factor that’s super important product page optimization. If you’re like most eCommerce site owners a good chunk of your search engine traffic goes to your product pages.
But more importantly a hundred percent of your conversions come from your product pages in other words the more traffic you get to your product pages. The more money you’ll make the question is how do you optimize your product pages for SEO it’s simple use this four step action plan.
Add Modifiers to your Product Page Title Tags
First add modifiers to your product page title tags now you obviously want to use your target keyword in your title tag. But don’t stop there adding. What I call modifiers to your title tag can help you rank for dozens of long tail searches.
For example let’s say the target keyword for your product page is noise cancelling headphones instead of making your title tag. Simply noise cancelling headphones at headphones or us com.
You’d add a word or two that people are likely to use when searching for that keyword. Here are some common terms that people use when searching for products in Google.
So your title tag could be something like this the words best and cheap. Our title tag modifiers and these terms will help you naturally show up for long tail searches that contain those words
Read More: Advanced Keyword Research for SEO
Add “Magnet Words” to your Title
Next you want to add magnet words to your title. I see very few people optimizing their title tags for click-through rate. And it’s a huge mistake after all Google has stated that they use CTR in their algorithm.
And even if they didn’t use CTR it still makes sense to optimize your title tag with CTR in mine why. Because higher CTR means more clicks which means more traffic? Which means more sales fortunately you can easily boost your CTR by adding these magnet words to your product and category page title tags.
Here’s an example of these magnet words in action now it’s time for on-page tip number three.
Include 1000 words of content o your most important product pages
Which is to include at least 1000 words of content on your most important product pages industry studies? Have found that longer content tends to rank better in Google and yes these findings also apply to eCommerce sites.
The fact is this Google wants to understand what your page is all about. And when you provide lots of content to Google you help them do just that plus when you publish on content your customers.
Can help understand what they’re about to buy so it can increase conversions. Now you’re probably not going to have time to write a thousand words of content for every product page on your site that said.
I highly recommend writing long product descriptions for your 10 most important product pages. For example this Amazon product page for a kitchen art mixer boasts 2109 words.
Include your keyword 3-5x per page
Now it’s time for our last product page optimization tip which is to include your target keyword 3-5x let me be clear. Here this has nothing to do with keyword density or keyword stuffing. It’s simply making sure your keyword appears on your page so Google understands what your page is all about.
For example if your target keyword was six quart crock pot you’d want to make sure. You have that exact phrase in your product description at least three times.
Read More: Advanced SEO Tutorial
3. Website Architecture
Now it’s time for a third ranking factor which is your website architecture site architecture or how the pages on your site are organized.
And arranged is an important SEO consideration for any site. But it’s twice as important for e-commerce websites. That’s because your average eCommerce site has a lot more pages than your average blog or local pizza shop website with that many pages.
It’s critical that your site architecture makes it easy for users and search engines to find the most important pages on your site.
The secret following the golden rule of e-commerce site architecture keep every page three or fewer clicks from your homepage. For example take a look at this sites architecture. What’s wrong with this picture the site architecture is way too deep most eCommerce sites tend to get the most links. Therefore authority to their homepage and when you have a deep site architecture that authority is diluted by the time. It reaches your product in category pages in this example it takes six clicks to reach the first product page. So what’s the solution make sure your products are no more than three clicks from your homepage.
Pet smart sets up their site with this rule in mind for example let’s say that you want to get a new dog food bowl for fluffy. You’d head to the site’s homepage and click the dog link then click bowls and feeders.
And you’d have a list of products in that subcategory just like that you found. What you want and Google can easily find and index all the pet smarts product pages.
Read More: Copywriting in 2020
4. URL Length
Now it’s time for our last Google eCommerce ranking factor URL length. I recently teamed up with a bunch of SEO software companies to conduct the largest search engine ranking factor study ever. In total we analyzed a million Google search results. So what are we fine we discovered that short urls tend to rank better than long urls.
For example let’s say that your e-commerce site sells organic bird food all things being equal URL number. One would rank better than URL number two.
One word of warning you don’t necessarily want to go back and change your long URLs to shorter ones. That can cause serious SEO issues instead set up your URL structure. So all of your new products and category pages have short URLs.
FAQ’s E-commerce SEO in 2020
- Is SEO Important for E-commerce?
Yes!! SEO is very important to Rank any E-commerce Website. Without SEO and Domain Authority E-commerce Website Won’t Rank in Google Search Engine.
- How E-commerce sites improve SEO?
There are many factors to improve your SEO in E-commerce website. Mainly there are 4 Factors I shared in this Article. This is the most important factors to rank your E-commerce website on Google Search Result.
- How i can do SEO for my websites?
Mainly there are 2 Types SEO available for your website.
- On page SEO
- Off Page SEO
On page SEO: Depends on your content how your are proving a content to users with better keywords placement quality content Articles. I already wrote an article related to on page SEO checkout my recent article in this blog. It’s available in Blogging categories.
Off Page SEO: It all comes under after publishing a article you need to create a Backlinks for your website. To increase the domain and page authority of your site there are many ways to increate a Backlinks to your site. Learn how to create a Backlinks by clicking here.
Read More: 100+ Do follow backlinks sites
- Does Shopify help with SEO?
Yes! Shopify help with several SEO but you need to do SEO for quick ranking in Google Search Engine.
E-Commerce SEO 2020 [Top 4 Factors]
eCommerce SEO 2020 Did you learn something cool from today’s Article? If so make sure to subscribe to my Blog right now. Also if you want exclusive SEO techniques that I only share with email subscribers head over to quickstartapps.in and sign up for the newsletter it’s free now.
I want to turn it over to you which of the techniques from this Article are you going to use. First are you going to start to build up your domain Authority or maybe you wanted to start using shorter URLs. Let me know by leaving a comment below right now the stage is yours.